The 3 C’s of Engagement
Diamond rings are evaluated on the 3 C’s of cut, clarity and color. I see three Cs of Employee Engagement that all leaders should embrace:
• Communication is the cornerstone of engagement: Recognize the power of a robust communication plan, one built on clarity, consistency, and transparency. With today’s technological advances, we’re dealing with information over- load. You now need to tell people a message 13 times before they hear it. So, learn how to leverage the various communication venues available to you (especially social media) and how to tailor communications to reach vastly different generations in the workplace.
• Customize your engagement: Tailor your communication approaches, rewards and recognition programs, and training and development investments to the unique motivational drivers of each employee. Treat people the way they want to be treated.
• Create a motivational culture: you can’t motivate employees long term; you must create motivational cultures where employees can flourish. A key engagement driver is showing empathy. You only get the discretionary effort of your employees when they are first convinced that you genuinely care about them as people!
If you are just paying lip service to employee engagement, everyone knows it. And employee motivation, productivity, and the bottom line will suffer.
-Bob Kelleher, Founder of The Employee Engagement Group
