Exact Targets (SAAS leader) found that daily, Twitter users are 3X more likely to enhance their brand compared to a Facebook user. Who are Twitter users and why are they so important to your company’s brand? Of the daily, Twitter users:
- 72% publish blog posts at least once a month
- 70% comment on others’ blog posts
- 61% write at least one product review a month
- 56% write articles for third-party sites
- 53% post videos online
Other Important Twitter Facts Include:
- Twitter’s power to influence extends beyond the actual service
- Twitter users appreciate the important stuff your brand has to say
- Twitter users aren’t just following brands for news or product updates
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