EEG (Employee Engagement Group) emphasizes the importance for companies to leverage social media. Below are 5 reasons why your organization should leverage Twitter from a Business perspective:
- Promote your company brand
- Stay in touch with your customers
- Encourage employees who enjoy social media to act as your orgainzations “brand ambassadors”
- Publicize your on-line offerings such as webinars, pod casts and blogs
- Generate sales leads
