Brian Dunn, CEO of Best Buy leverages social media (Twitter, Facebook) to interact with employees, customers, and follow industry trends. Social media is a strategic, core strategy to the company. The more people are involved with social media, the greater the need for connectivity to their mobile devices and personal computers. This creates a higher… [Read More]
How to Sell on You Tube, Without Showing a Video, Wall Street Journal Article
In Monday’s, Wall Street Journal Small Business section, Dennis Nishi writes an article, How to Sell on You Tube, Without Showing a Video. The article highlights Shelley Davis, owner of Kink-Curly Hair Products L.L.C. After offering advice and answering questions about her products, vloggers posted over 5,100 videos using her products. The result?… [Read More]