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Your Company Brand Depends on Employee Engagement June 24, 2015 Employee engagement is important when it comes to branding because it involves the organization, the employee, and the customer. When those three elements come together we call it tri-branding. First, the organization creates a brand for itself – this is the Employer Value Proposition. Second, the… [Read More]
There’s no denying that social media has taken the world by storm. Facebook, LinkedIn and Twitter boast millions of users. Social media is a huge engagement, staffing, retention, and branding tool. It’s at the foundation of what we call tri-branding — i.e., when companies use social media to link both product and employment brand, and… [Read More]
There’s no denying that social media has taken the world by storm. Facebook, LinkedIn, and Twitter boast millions of users. Social media is a huge engagement, staffing, retention, and increasingly, branding tool. It’s at the foundation of what I call tri-branding. Tri-branding is when companies use social media to link both product and employment brand, and… [Read More]
Bob Kelleher will keynote Aberdeen Group’s Chief Service Summit. The CSO Summit is in Boston, and will be held October 12th and 13th. Kelleher will deliver, Tri-Branding: Uniting Products, Employees and Customers. By attending, you will: Learn from interactive sessions that investigate how Best-in-Class are ensuring that their service message is carried throughout the organization…. [Read More]
Social Media has taken the world by storm and has become a huge engagement, staffing, and retention tool. 73% of comapnies use social networks for recruiting and another 9% plan to begin soon For recruiting purposes, 78% of companies use LinkedIn, 55% use Face book, 45% leverage Twitter, 19% blog and 14% post on YouTube… [Read More]
Bob Kelleher, Monster.com Understanding your Employees as Customers Let’s contrast Company X with The Timberland Company — a company known primarily for making and selling boots. I got to know The Timberland Company when conducting research for my book Louder Than Words, 10 Practical Employee Engagement Steps…that Drive Results! Unlike the retail chain Company X,… [Read More]
Harvard Business Review, June 2011, Martin, Roger, p.82 Intuit, a California based software company, was struggling to attain new customers in 2007. CEO, Scott Cook, was aware he was not Steve Jobs but strived to be innovation driven. Cook coordinated a 2 day off-site meeting for their top 300 managers, called, Design for Delight. The… [Read More]
Bob Kelleher emphasizes the importance of Branding for companies. Most organizations focus on branding from their customer’s perspectives, but in order to drive employee engagement and profitability, companies should understand the following: Why do people stay with your company? Why do people want to work for your company? Who are your stars; what are the… [Read More]
