Engagement Surveys | Online Programs | Certificate Program | Engagement on Demand | Keynotes
On Sunday, 12/5, 60 minutes interviewed Mark Zuckerberg, Co-Founder of Facebook. Interviewer Lesley Stahl primarily covered the company’s culture, the site’s growth and aspirations, privacy concerns, new features of FaceBook’s profile page and the hit movie, The Social Network. Whether you respect Zuckerman or not, there are staggering statistics that reinforce the importance that social media plays… [Read More]
Brian Dunn, CEO of Best Buy leverages social media (Twitter, Facebook) to interact with employees, customers, and follow industry trends. Social media is a strategic, core strategy to the company. The more people are involved with social media, the greater the need for connectivity to their mobile devices and personal computers. This creates a higher… [Read More]
In Monday’s, Wall Street Journal Small Business section, Dennis Nishi writes an article, How to Sell on You Tube, Without Showing a Video. The article highlights Shelley Davis, owner of Kink-Curly Hair Products L.L.C. After offering advice and answering questions about her products, vloggers posted over 5,100 videos using her products. The result?… [Read More]
Recent USA Today article reports that Google is planning on giving every employee a 10% pay increase at year end. If this report is true, I caution Google’s leadership to consider alternative investments and avoid using “pay” as an engagement or retention tool. Increasing everyone’s salary the same percentage will not reward high performance and will have … [Read More]
Branding Marketing outlines the importance of Gen Y and why they are winning the “Branding War”. While many Boomers ask themselves, “Who cares about Twitter and why would it help an organization?”, Branding Marketing pinpoints several advantages that Gen Y brings with social media: Increased marketing awareness through search engines. An organization’s exposure can be… [Read More]
In the November 2010 Harvard Business Review edition, , Soumitra Dutta published an article, “What’s Your Social Media Strategy?”Dutta stresses the importance of leaders embracing social media for 3 reasons: 1.)It is a low-cost and highly accessible manner to build your brand (internally & externally) 2.)Allows for instant employee engagement 3.) Provides an opportunity to learn… [Read More]
