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At EEG, we challenge ourselves to innovate. When our Founder, Bob Kelleher, started to challenge us about innovating, I thought, I am not creative enough to invent the next iPod. It’s easy to say, that’s not my strength. OK-so I may not be Steve Jobs or Mark Zuckerberg innovative-however, I have been challenging myself to think more innovatively. … [Read More]
April 2012, Govindarajan, Vijay, 120-123: When we hear about innovative companies, Apple, Southwest Airlines, and Google usually come to mind immediately, and with good reason. However, have you heard of Harman International? Me neither-until I read this Harvard Business Review article. Read on for a summary and click on the link to read the full… [Read More]
Harvard Business Review, June 2011, Brown, Bruce & Anthony, Scott, pgs. 66-72 In the early 2000s only 15% of P&G’s innovations were meeting their revenue and profit targets. After P&G built organizational structures to systematize innovation, that figure is 50%. Chairman, President, and CEO, Bob McDonald explains, “People will innovate for financial gain or for competitive… [Read More]
Harvard Business Review, June 2011, Martin, Roger, p.82 Intuit, a California based software company, was struggling to attain new customers in 2007. CEO, Scott Cook, was aware he was not Steve Jobs but strived to be innovation driven. Cook coordinated a 2 day off-site meeting for their top 300 managers, called, Design for Delight. The… [Read More]
Filmmaker Morgan Spurlock explores brand marketing, on his missionto make a completely sponsored film about sponsorship. Besides brand marketing, Spurlock’s TED video is innovative. This is an entertaining, intriguing 19 minutes. Watch here.
Great article on re-engaging workforce. Focus on Workforce Flexibility, Purpose, and Innovation http://shrvl.com/5v70k
