In the November 2010 Harvard Business Review edition, , Soumitra Dutta published an article, “What’s Your Social Media Strategy?”Dutta stresses the importance of leaders embracing social media for 3 reasons: 1.)It is a low-cost and highly accessible manner to build your brand (internally & externally) 2.)Allows for instant employee engagement 3.) Provides an opportunity to learn… [Read More]
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