There’s no denying that social media has taken the world by storm. Facebook, LinkedIn and Twitter boast millions of users. Social media is a huge engagement, staffing, retention, and branding tool. It’s at the foundation of what we call tri-branding — i.e., when companies use social media to link both product and employment brand, and… [Read More]
generation Y
Purpose is an Employee Engagement Driver
Purpose is an Employee Engagement Driver Purpose is an Employee Engagement Driver Purpose is an employee engagement driver and a win-win for all involved. Employees who feel a sense of purpose in their work tend be happier, healthier, and more productive. Employers who attract workers who share the same purpose driven mission of why the company… [Read More]
Is E-mail the Next Myspace?
December 20th, New York Times. The number of people using email to communicate is decreasing, notably for the younger generations-people between the ages of 12 and 17. The number of visits to Yahoo and and Hotmail have dropped 18%. This decrease is due to a preference for instant gratification that texting and instant messaging provides…. [Read More]
Taleo Article: Are You a Gen Y Magnet?
Great Taleo Article on Gen Y and Employee Engagement. Topics range from social media, work environments, corporate social responsibility, how to engage Gen Y and more. To Read the full Article, Register Here (it’s free) OR view our Resources page. http://www.taleo.com/whitepaper/are-you-gen-y-magnet
Branding and Gen Y: Article by Branding Marketing
Branding Marketing outlines the importance of Gen Y and why they are winning the “Branding War”. While many Boomers ask themselves, “Who cares about Twitter and why would it help an organization?”, Branding Marketing pinpoints several advantages that Gen Y brings with social media: Increased marketing awareness through search engines. An organization’s exposure can be… [Read More]