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What’s Your Story? Crafting an Employment Brand that Aligns and Engages: One-Day Workshop with The Employee Engagement Group and Allegory Studios From Apple to Southwest to Zappos, some brands operate with a sense of purpose that is embraced by employees and celebrated by customers. Brands are stories, but you can’t make a meaningful story appear out… [Read More]
To be competitive in today’s job market, your organization should be able to answer the question, “What are the advantages to committing to your organization?” There are many definitions of employment brand, but it is the image of your organization. Just as marketing is focused on gaining, and retaining customers, an employment brand helps to… [Read More]
iMEDIA Connection, 2/3/10, Steve McAbee The number of employees that leverage social media tools such as Twitter, Facebook and LinkedIn has grown tremendously over the past couple of years. Companies benefit from this in many ways, but notably brand management is one of them. What better way to brand your company’s vision and strategy than… [Read More]
