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Your Company Brand Depends on Employee Engagement June 24, 2015 Employee engagement is important when it comes to branding because it involves the organization, the employee, and the customer. When those three elements come together we call it tri-branding. First, the organization creates a brand for itself – this is the Employer Value Proposition. Second, the… [Read More]
November 19, 2014 Customer Experience for Dummies was released on November 17, 2014. Roy Barnes and Bob Kelleher focused this book on how to gain, engage and retain customers with positive experiences. It is essential for leaders to listen to their customers and be able to engage with them through different channels; this book provides… [Read More]
