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You are here: Home / Archives for customer engagement

customer engagement

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Just Released! Customer Experience for Dummies by Roy Barnes and Bob Kelleher

By EEngagement

November 19, 2014 Customer Experience for Dummies was released on November 17, 2014.  Roy Barnes and Bob Kelleher focused this book on how to gain, engage and retain customers with positive experiences.  It is essential for leaders to listen to their customers and be able to engage with them through different channels; this book provides… [Read More]

Filed Under: Blog, News Tagged With: bob kelleher, bob kelleher author, customer engagement, Customer Experience, Employee Engagement, social media

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The Innovation Catalysts

By EEngagement

Harvard Business Review, June 2011, Martin, Roger, p.82 Intuit, a California based software company, was struggling to attain new customers in 2007.  CEO, Scott Cook, was aware he was not  Steve Jobs but strived to be innovation driven.  Cook coordinated a 2 day off-site meeting for their top 300 managers, called, Design for Delight.  The… [Read More]

Filed Under: News Tagged With: customer engagement, Employee Engagement, Innovation, tri branding

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