November 19, 2014 Customer Experience for Dummies was released on November 17, 2014. Roy Barnes and Bob Kelleher focused this book on how to gain, engage and retain customers with positive experiences. It is essential for leaders to listen to their customers and be able to engage with them through different channels; this book provides… [Read More]
customer engagement
The Innovation Catalysts
Harvard Business Review, June 2011, Martin, Roger, p.82 Intuit, a California based software company, was struggling to attain new customers in 2007. CEO, Scott Cook, was aware he was not Steve Jobs but strived to be innovation driven. Cook coordinated a 2 day off-site meeting for their top 300 managers, called, Design for Delight. The… [Read More]