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There’s no denying that social media has taken the world by storm. Facebook, LinkedIn and Twitter boast millions of users. Social media is a huge engagement, staffing, retention, and branding tool. It’s at the foundation of what we call tri-branding — i.e., when companies use social media to link both product and employment brand, and… [Read More]
The past few weeks have provided unprecedented sports news. Manti Te’o and Lance Armstrong dominated the headlines. Why didn’t I blog about those stories and relate the message back to engagement or leadership? The Manti Te’o story is beyond bizarre-I will pass. Lance admitting he used performance enhancing drugs? That’s not exactly news in my opinion. So-where am I… [Read More]
Sharlyn Lauby wrote a recent blog, The Customer Now Decides if Companies Treat Employees Fairly. Companies like Papa John’s and Darden Restaurants have experienced a negative impact to their bottom line as a result of perceived unfair treatment of their employees. Papa John’s, CEO, John Schnatte suggested he would cut work hours for Papa John employees in order to bring… [Read More]
Harvard Business Review, June 2011, Brown, Bruce & Anthony, Scott, pgs. 66-72 In the early 2000s only 15% of P&G’s innovations were meeting their revenue and profit targets. After P&G built organizational structures to systematize innovation, that figure is 50%. Chairman, President, and CEO, Bob McDonald explains, “People will innovate for financial gain or for competitive… [Read More]
What’s Your Story? Crafting an Employment Brand that Aligns and Engages: One-Day Workshop with The Employee Engagement Group and Allegory Studios From Apple to Southwest to Zappos, some brands operate with a sense of purpose that is embraced by employees and celebrated by customers. Brands are stories, but you can’t make a meaningful story appear out… [Read More]
February 15, 2011, HBR Blogs, Scott Goodson Goodson makes the case for companies to address, “What are we against?” in their branding efforts instead of only focusing on, “What are we for?”. “Marketers may be reluctant to take a stand against anything because it feels controversial or divisive. But the truth is, some of the… [Read More]
What’s Your Story? How to Build An Employment Brand that Engages FREE Webinar: January 27, 2011: 1:30 EST Hosted By: NEHRA (Northeast Human Resources, The Employee Engagement Group & Allegory Studios) Companies spend a lot of money to better understand customers and/or clients, and even more money branding and marketing their services and or products…. [Read More]
In December’s issue of HBR, “The One Thing You Must Get Right When Building A Brand” correlates to our message of the importance of branding, and employee engagement. While the article focuses on customer engagement, the message resides with employee engagement-the fundamentals are the same. Brands should capitalize on new media possibilities built on 4… [Read More]
