2/15/11, Judah Schiller
According to the most recent data, Twitter now has 200 million users, posting to as many as 110 million tweets per day. Social media is a focus of many people’s lives and within a decade, it will be a major part for businesses and organizations.
Leaders should take notice and build a strategic plan around social media. Zappos’ CEO, Tony Hsieh has more than 1.7 million followers on Twitter and his tweets fall under four categories: inspire, connect, educate, and entertain. Hiseh also encourages his employees to leverage Twitter and other social media tools. The importance of social media is now a part of Zappos’ culture. While the social media policy at Zappos didn’t “make” the culture, it’s undoubtedly a contributing factor to it-one that treats people like adults they are, writes Schiller.
