Social Media has taken the world by storm and become a huge engagement, staffing, and retention tool: 73% of companies are currently recruiting in social networks, and another 9 percent plan to begin. For recruiting, they use these social media: LinkedIn 78%, Facebook 55%, Twitter 45% blogs 19%, and YouTube 14%.
Social media is also used as a branding tool. Action: Use Social Media to Drive Tri-Branding
