MM&M: Medical Marketing & Media, Granddaddy Sets the Pace, January 2011, Lewis, Tanya, pgs. 44-45
As New England Journal of Medicine (NEJM) approaches it’s 200th anniversary in 2012, they have launched 2 iphone applications. Tom Easley, Publisher of NEJM says, “We’re very happy with our social media engagement…we approach it is a benefit because it deepens the relationships we have with physicians.”
As of December 2010, NEJM had 166,000 Facebook fans, 13,000 Twitter followers and more than 108,000 video views on YouTube. NEJM’s staff is balanced with tenure employees, as well as “talented, younger” employees who are social media experts. Easley explains, “We have a great blend of experience, commitment and new skills that has served us extremely well.”
