November 19, 2014
Customer Experience for Dummies was released on November 17, 2014. Roy Barnes and Bob Kelleher focused this book on how to gain, engage and retain customers with positive experiences. It is essential for leaders to listen to their customers and be able to engage with them through different channels; this book provides friendly, practical, and easy-to-implement solutions.
Optimizing social media is key to creating more loyal customers, and providing feedback that keeps customers coming back for more. This also allows businesses to become a transparent and trustworthy entity. Customer Experience for Dummies helps business owners understand how to connect and engage with their customers through word of mouth, online reviews, and many other channels. Implementing mobile strategies will help businesses create engaged customers, which will also help you outperform the competition.
Customer Experience for Dummies will help you learn to:
- Move past “satisfaction” to engagement
- Measure the financial return of engaged customers
- Map your customer touch points
- Create measurable customer change
A positive customer experience is essential to keeping your business relevant and top of mind. Understanding the financial impact of customer engagement on your overall business plan, designing a captivating customer experience, and assembling the right customer experience team are key ways to incorporate customer experience at your organization.
Your brand’s reputation and success is a driving force for your business. Customer Experience for Dummies shows you how to stay relevant, add value, and win and retain customers. Order your copy to learn more!
