TEEG (The Employee Engagement Group) continues to encourage companies to innovate and brand their organization. Building on innovation & branding, Business Week wrote an article on P&G and their continued quest to consistently innovate. Currently in India, only half of the male population shaves at home.
To date, Innovation and creative branding has allowed P&G to capture 1/2 of razor sales in India.
To Read the Business Week article, Click Here.
To Read our Blog, How P&G Tripled Its Innovation Success Rate, Click Here
To learn more about Bob Kelleher’s Creativeship keynote, please contact Stephanie Hogan at: [email protected] or (781).239.8713
