In Monday’s, Wall Street Journal Small Business section, Dennis Nishi writes an article, How to Sell on You Tube, Without Showing a Video. The article highlights Shelley Davis, owner of Kink-Curly Hair Products L.L.C. After offering advice and answering questions about her products, vloggers posted over 5,100 videos using her products.
The result? A 40% increase in sales, company profitability and Whole Foods and Target selling her hair product line in stores.
“You Tube has had the greatest influcence on my company“, reports Davis.
Go Pro is a company based on Half Moon Bay, California that built a high definition digital camera that is meant to capture action sports. Since listening to vloggers (instead of pure selling) and having them post their own videos, more than 15% of their sales and traffic originates from social media. It also helped them find new areas for product development.
What does this all mean? It captures Kelleher’s message of the importance of leveraging social media and branding, not only for employee engagagement but to become a sustainable organization. In the best cases, consumers (in this case vloggers) become ambassadors of companies and drive profitability. The Employee Engagement Group has the number 3 video on the topic of employee engagement on YouTube and yields more leads on a global basis than any other source. Companies that embrace, promote and leverage social media will have a distinct advantage over their competitors.
To read the article, Click Here:
Source: Nishi, Dennis. “How to Sell on You Tube, Without Showing a Video.” Wall Street Journal Monday, November 15, 2010, R7.
