Top-ranked companies, like SAAS, Microsoft, NetApp,(and yes, Google) are committed to a strong work culture that increases productivity, recruitment and retention, and even save costs. Burson-Marsteller, and Great Place to Work, surveyed senior executives from the top 25, global companies reported the below factors are part of their culture success.
- Investing More in Your Employees: 30% of top-tanked companies are investing more in work-life programs, such as flex-time, employee perks and benefits.
- They Know their Brand: Leadership, employees, customers, and other stakeholders understand their brand. They understand their vision, mission and can articulate how they “do business”.
- As Bob Kelleher reiterates in his book, Louder than Words, 10 Practical Employee Engagement Steps that Drive Results, and his keynotes, transforming work cultures takes a commitment from senior leadership, time, resources, and the ability to execute.
