In the November 2010 Harvard Business Review edition, , Soumitra Dutta published an article, “What’s Your Social Media Strategy?”Dutta stresses the importance of leaders embracing social media for 3 reasons:
1.)It is a low-cost and highly accessible manner to build your brand (internally & externally)
2.)Allows for instant employee engagement
3.) Provides an opportunity to learn from instant information and candid feedback
In order social media to be effective, you need to form a strategy, articulate goals, targeted audience, and available resources. Leaders that leverage social media in a powerful and effective way can help them stand apart from their competitors and engage employees, especially Generation Y and Millennials.
To read the article, Click Here:
Source: Dutta, Soumitra. “What’s Your Personal Social Media Strategy?” Harvard Business Review November 2010: 127-130. Print.
