To be competitive in today’s job market, your organization should be able to answer the question, “What are the advantages to committing to your organization?” There are many definitions of employment brand, but it is the image of your organization. Just as marketing is focused on gaining, and retaining customers, an employment brand helps to attract, and engage employees.
Advantages to an employment brand include:
- Higher level of employee engagement
- Lower turn-over
- A higher candidate pool
- Increased number of employee referrals
