What’s Your Story? How to Build An Employment Brand that Engages
FREE Webinar: January 27, 2011: 1:30 EST
Hosted By: NEHRA (Northeast Human Resources, The Employee Engagement Group & Allegory Studios)
Companies spend a lot of money to better understand customers and/or clients, and even more money branding and marketing their services and or products. But surprisingly, most companies spend very little time understanding their employment brand (“why people work here”).
Tune in to hear noted employee engagement expert Bob Kelleher, from The Employee Engagement Group discuss the importance of understanding and branding your culture, and branding expert Cynthia Forstmann from Allegory Studios to explain the importance of Storytelling as a way to connect employees at a deep, emotionally charged level. Understanding who you are, and using a story as the blueprint for employment branding creates a communication plan that aligns, engages, educates, and recruits – quickly moving goals from the head of the leader to the hearts of the team.
This webinar will explore how why you need to understand the behaviors and traits of your superstars, how to identify what universal stories are active in your organizational culture, and how these can be used to build a powerful employment brand.
WHEN: January 27, 2011, 1:30-2:30 Eastern
To register, Click Here: https://www1.gotomeeting.com/register/125565152
