Bob Kelleher, author of Louder than Words, 10 Practical Employee Engagement Steps that Drive Results outlines the importance of communication. While this may sound simple and obvious, it isn’t always practiced in a way that will engage your workforce. Kelleher emphasizes the following:
Communicating Your Brand: Employee engagement and a company’s brand (defined as perceptions held by individuals that evoke an emotional response) are strongly related. How employees interact with each other creates a workplace culture and if the brand is not understood or embraced, your “first line consumers” of your organization can set an unhealthy tone. Companies that effectively brand their benefits (culture, values, purpose, beliefs) stand out against their competition.
Communicate: We Must Win Together: Employees want to work for a winning company and want to feel good about the company they work for. This is an important correlation to employee engagement. Companies should be communicating their goals, objectives and purpose at every opportunity leveraging multiple venues.
Clarity, Transparency, Measurement and Accountability: Company goals should be shared with the employees-where they are headed, why they are going in that direction, and how they are going to get there.
Business Is Not T-Ball: Companies need to earn revenue-it is not T-Ball where no one has a true understanding of their performance. In an engaged culture, companies must honestly address employees performance. As Kelleher states, No one wants to be considered average. You can’t improve if you don’t know you’re underperforming.
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