An employer brand tells a story-one that resonates with your employee and customers. It conveys the message of why someone would want to work for you and why they stay. Benefits of an employer brand include the following: Provides clarity and unifies your mission Provides a call to action Focuses employees by providing a clear… [Read More]
News
Talent is Top Priority for CEO’s, Overtaking Management Risk
WorldatWork, April 20, 2011 According to PwC’s 14th annual CEO survey, managing talent has overtaken risk at the top of the CEO agenda. “As we move out of the downturn, CEO’s are putting the focus firmly on their people…Staff are not motivatedby pay alone. With labor markets more buoyant, firms need to make sure employees are… [Read More]
Email Marketing: How to Push, Send and Grow Your Business
CopyBlogger, Clark, Brian While email Marketing is effective, we all have experienced fatigue and frustration receiving multiple e-mail campaigns. CopyBlogger has created a 7-part tutorial that will get you up and running with the basics of email marketing. There is no charge, and they do not even ask for an email address! Click Here to Learn More.
One-Day Workshop: Engaging Employees to Drive Results. June 7th, Atlanta, GA
Bob Kelleher, Founder of The Employee Engagement Group, and Author of Louder than Words, will be hosting the award-winning workshop, Engaging Employees to Drive Results in Atlanta, Georgia on June 7th. SilkRoad Technology is sponsoring the 1 day workshop and it will be hosted at the Georgia Tech Hotel and Conference Center. Click Here to Register… [Read More]
Employee Engagement Report 2011
BlessingWhite Research, 01/2011 Statistics Include: More employees are looking for new opportunities outside their organization than in 2008, suggesting that 2011 will be a challenging year for retention Employees who work in departments closest to the strategy decisions and customer relationships tend to be more engaged Engaged employees plan to stay for what they give,… [Read More]
Great TED Video: Morgan Spurlock: The greatest TED Talk ever sold
Filmmaker Morgan Spurlock explores brand marketing, on his missionto make a completely sponsored film about sponsorship. Besides brand marketing, Spurlock’s TED video is innovative. This is an entertaining, intriguing 19 minutes. Watch here.
What’s Your Story? Crafting an Employment Brand that Aligns & Engages: 1 Day Workshop
What’s Your Story? Crafting an Employment Brand that Aligns and Engages: One-Day Workshop with The Employee Engagement Group and Allegory Studios From Apple to Southwest to Zappos, some brands operate with a sense of purpose that is embraced by employees and celebrated by customers. Brands are stories, but you can’t make a meaningful story appear out… [Read More]
Recruiting with YouTube, Facebook, Twitter, LinkedIn
Deloitte Australia decided to leverage social media for their recruitment efforts through an internally developed aapplication, called JoinMe@Deloitte . Deloitte employees have download the in-house application to their Facebook page and since their launch date, 2793 potential candidates viewed the appplication and generated 150 requests to join Deloitte. Increasing brand awareness is the driver behind, [email protected]. … [Read More]
Case Study – Employee Engagement in Manufacturing
Denny Dotson, Presdident of Dotson Iron Castings, just published an amazing white paper on Employee Engagement in the manufacturing sector. PDP – Employee Engagement and Manufacturing
Complimentary Breakfast: Creativeship, May 10, 2011, Bob Kelleher
Please join us for a complimentary breakfast on May 10th at the Sheraton in Needham, MA, sponsored by Gatti and Associates. Bob Kelleher will deliver his latest keynote, Creativeship (and premise for his next book). Kelleher defines Creativeship as the necessity to create an organizational culture that can compete, thrive, and be sustainable in this new… [Read More]