SmartBlog on Social Media, Belosic, Jim, CEO, ShortStack Lean on your already-established presence: Leverage your existing lists such as your email mailing lists. In your next newsletter, inform your readers that Facebook fans receive important information. Add the “f” icon to all marketing material (including business card) and include, “Find us on Facebook”. Take advantage of… [Read More]
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Fasinating Concepts from Malcom Gladwell
Business Insider Malcom Gladwell is the author of Blink, The Tipping Point, Outliers and is a staff writer for The New Times. Below are some of Gladwell’s most insightful theories: Law of the Few: How a disproportionate few affects so many-these are individuals who can massively spread, or influence an idea, action or beliefs Connectors: People… [Read More]
Kelleher to Deliver Louder Than Words: SHRM Leadership Conference
Bob Kelleher, Keynote Speaker, Author, and Founder of The Employee Engagement Group, has been selected to deliver, “Louder than Words, 10 Practical Employee Engagement Steps”. SHRM’s Leadership Conference takes place in Arlington, Virginia. SHRM’s Leadership Conference is comprised of SHRM’s volunteer leaders for our 550+ chapters within the U.S. The conference begins on November 17th-November 19th. … [Read More]
8 Ways to Use Your Blog to Improve Your Marketing
American Express OPEN Forum Get People Talking about Your Brand: Every small business can use exposure! Provide your consumers with relevant content through your blog Do Market Research: Blogs are an efficient way to learn more about your consumers. Create polls and ask open-ended questions to learn feedback about your organization and services via your… [Read More]
Twitter Users are More Likely to Impact Your Brand than Any Other Social Network
Exact Targets (SAAS leader) found that daily, Twitter users are 3X more likely to enhance their brand compared to a Facebook user. Who are Twitter users and why are they so important to your company’s brand? Of the daily, Twitter users: 72% publish blog posts at least once a month 70% comment on others’ blog… [Read More]
Is Your Organization on a CD Player While Everyone Else is Using an Ipod?
Thomas reflects on various technologies that have been introduced over the past few years. It is noticeable to him, that Generations X and Y (ages range from 20-47) are among the first adopters. When applying for a job, his daughter will stop the application process if it is job is too cumbersome and time… [Read More]
Hire for Attitude, Train for Skill
HBR, 2/1/11 Companies such as Southwest Airlines, and ING Direct try to avoid hiring people from within their industry. Why? Individuals who have spent a majority of their experience within their industry have years to form bad habits. When hiring flight attendants or baggage handlers, they prefer to hire waitresses, teachers, and service oriented individuals. Of… [Read More]
What to Do When Trust With Your Employees Breaks Down
TLNT, Febuary 28, 011, Hall, Vanessa Trust is a key engagement factor, so how can you begin to rebuild it once it has compromised? 1.) Communicate openly: Discuss any mistakes you have made and how you will move forward in the future. Listen to feedback without being defensive. Trust can be broken within minutes,… [Read More]
A True Hero & Leader Among Us: Geoffrey Canada
TIME, Most Influential People In The Word Geoffrey Canada is the Founder of The Harlem Children’s Project Zone. This organization provides high-quality neighborhood schools and services for disadvantaged children. Originally it served one city block in Harlem and today it helps over 8,000 children and provides guidance to parents. Canada believes that all children can… [Read More]
Kelleher to Keynote for TJX
Bob Kelleher Author, Keynote Speaker, and Founder of The Employee Engagement Group, will deliver his signature keynote, Louder than Words for TJX this fall. The TJX Companies, Inc. operates as an off-price retailer of apparel and home fashions in the United States and internationally. TJX Companies, Inc. operates as an off-price retailer of apparel and… [Read More]