Branding Marketing outlines the importance of Gen Y and why they are winning the “Branding War”.
While many Boomers ask themselves, “Who cares about Twitter and why would it help an organization?”, Branding Marketing pinpoints several advantages that Gen Y brings with social media:
- Increased marketing awareness through search engines.
- An organization’s exposure can be branded and exposed globally easily and instantly. Simply put: Speed.
Social media also engages Gen Y, who account for more than 25% of the population.
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