Switch, Dan & Chip Heath
There are countless books on change management, however every now and then, a book comes along that stops you in your tracks and makes you wonder, “Why hasn’t anyone thought of this before?” Authors, Chip and Dan Heath, combine theory and persuasion in a practical manner that everyone can learn from. Switch inspires individuals to change by segmenting change into 3 areas:
- Find your bright spot-focus on success stories around your change
- Point to the destination-Identify the end goal so others know the end goal
- Outline the critical moves-Move beyond “decision paralysis”
- Make an emotional connection
- Grow your people
- Tweak the environment
- Find the Feeling-Make an emotional connection
- Rally the Herd-Know the group dynamics
- Shrink the change-Make the change digestible, not overwhelming
