American Express OPEN Forum
- Get People Talking about Your Brand: Every small business can use exposure! Provide your consumers with relevant content through your blog
- Do Market Research: Blogs are an efficient way to learn more about your consumers. Create polls and ask open-ended questions to learn feedback about your organization and services via your blog.
- Keep Customers Up-to-Date About Your Company: Your blog can be a quick stop to learn your organization’s latest updates, events and news.
- Reward Your Readers: Be creative with readers-provide them with a free resource (within reason of course). Create excitement and loyalty!
- Interconnect Your On-Line Presence: Use your blog to link your Twitter, Facebook and LinkedIn accounts
- Share Product Reviews: Blogs can help you share positive reviews, or defend negative ones
- Answer Questions: Blogs are a common way to answer questions and address concerns
- Interact With Your Customers: Develop and promote brand loyalty via your blog
