6 Attitudes Leaders Take Towards Social Media

Bradley, Anthony, McDonald, Mark, 10/17/11

In this Harvard Business Review article, 6 attitudes are identified that leaders adopt towards social media. Which attitude does your organization embrace?

• Folly: Leaders believe that social media has little or no business value
• Fearful: Leaders believe that social media is a threat to productivity, compliance and almost everything else
• Flippant: Leaders may not ignore social media, but they do not take it seriously
• Formulating: Leaders have a positive belief in social media, but want to have a strategic direction
• Forging: Leaders are encouraging their organization to embrace social media and develop competency
• Fusing: This is the best case scenario-leaders believe that social media is integral to their organization’s success and collaboration

If your leader or organization is struggling with social media, ask them to watch this powerful video: Socialnomics (4 minutes)

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