1. Develop and brand a captivating Employer Value Proposition (“why do people work here”) that galvanizers all employees, from C Suite to new graduate.
2 Relating to above, make sure there is a focus on Purpose, which is key to capturing both the hearts and heads of employees.
3. Eliminate all perceived ‘caste’ systems like exec parking, only VPs get to fly business class, etc. Anything that says “We are better than you” will prevent employers from capturing discretionary effort – the magic dust of Employee Engagement.
Bob Kelleher, Founder, The Employee Engagement Group
