What’s Your Story? Crafting an Employment Brand that Aligns and Engages:
One-Day Workshop with The Employee Engagement Group and Allegory Studios
From Apple to Southwest to Zappos, some brands operate with a sense of purpose that is embraced by employees and celebrated by customers. Brands are stories, but you can’t make a meaningful story appear out of thin air.
Join us for this hands-on workshop to explore the driving passion of your organization’s culture and learn how to use it to build an employment brand story that will attract and engage employees who are aligned.
Through this branding workshop, you will learn how to:
- Define your culture: Evaluate your current brand from the outside-in and the inside-out and Tap into the passion that defines it
- Attract and Hire: Compile a hiring profile based on behaviors and traits and develop brand messaging that sells your story to employees
- Engage and Retain: Integrate your brand into every part of the employment experience
- Improve Brand Reputation: Monitor the success of your brand through social media
Sponsored by NEHRA: Northeast Human Resources Association
When: Thursday, June 9, 2011, 8:30 AM to 5:00 PM EST
Where: The Forefront Conference Center, 404 Wyman Street, Waltham, MA
Cost: $595 or Register by May 13 for $100 off!
- Participation in the day-long workshop;
- Pre-workshop culture audit
- Build Your Brand Workbook
- A 26-page organizational culture report
- Continental breakfast, coffee breaks, and lunch
Includes Comprehensive Cultural Audit — a $200 value
Prior to the daylong event, participating organizations will complete a Cultural Insight Survey, an online evaluation. Individual results of this exciting assessment tool will be utilized throughout the workshop.
Presenters: Bob Kelleher, Founder & President, The Employee Engagement Group & Cynthia Fortsmann, Partner & Brand Strategist, Allegory Studios
Call Stephanie Hogan with questions at 781.239.8713
