Towers Watson’s 2009/2010 Communication ROI report
This report examines data collected in April and May 2009, from 328 organizations representing five million employees around the world. It identifies how companies with highly effective communication practices are informing and engaging their employees in challenging economic times.
A leading indicator of financial performance
-
Between mid-2004 and mid-2010, the most effective communicators among surveyed companies had 47% higher total shareholder returns than did the least effective
Defining and communicating the employee value proposition (EVP)
-
2.7x more likely than low performers to have a clearly defined EVP
-
3.1x more likely to align the EVP with their customer-facing brand
-
2x more likely to make the EVP part of their communication strategy
