3 Things to Boost Employee Engagement, Bob Kelleher

1. Develop and brand a captivating Employer Value Proposition (“why do people work here”) that galvanizers all employees, from C Suite to new graduate. 2 Relating to above, make sure there is a focus on Purpose, which is key  to capturing both the  hearts and heads of employees. 3. Eliminate [...] Read more »

Direct Marketing News: Creativeship Culture, Bob Kelleher

 How can leaders build sustainable cultures and business models? What has the collapse of industry leaders such as Enron, WorldCom, and Arthur Andersen taught us about what happens when firms become so singularly focused on profit that they lose their moral compass and forget their greater purpose? Why are traditional [...] Read more »

TEEG Introduces Anton Thallner, Director of Video and Media Solutions

Anton is in charge of all things video.  He is a full-time student in his senior-year at Boston University studying Film and Television Production.  Anton is extremely knowledgeable and passionate when it comes to creating promotional videos. He has been making movies for over ten years, and brings experience and [...] Read more »

Hire the B.E.S.T. Employees to Create an Engaged Workforce, Sharon Lauby

Our guest post comes from Sharlyn Lauby of HR Bartender and ITM Group. For the second year, she’s attending our annual users conference, SilkRoad Connections, and sharing her thoughts on the event. Employee engagement starts before an employee is hired. I think we have a tendency to think of think [...] Read more »

Tiger Woods and Employee Engagement: Huh?

In no way am I going to share my personal feelings about Tiger Woods.  That would be another blog on another site.  What is so obvious to me though-are the parallels between the controversy at this year’s Masters and when unfairness erodes your organization’s culture. Ask yourself: Do you make [...] Read more »

It’s Time to Give “Tri-Branding” a Try

There’s no denying that social media has taken the world by storm.  Facebook, LinkedIn, and Twitter boast millions of users.  Social media is a huge engagement, staffing, retention, and increasingly, branding tool. It’s at the foundation of what I call tri-branding. Tri-branding is when companies use social media to link both [...] Read more »